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Social Media "Economics" - Weighs 'n Means >> . BreadTube, or LeftTube, is a term used to refer to a loose and informal group of online content creators [who] create video essays from socialist, communist, anarchist, and other left-wing perspectives.
The term BreadTube comes from Peter Kropotkin's The Conquest of Bread, a book explaining how to achieve anarcho-communism and how an anarcho-communist society would function.
The term is informal and often disputed, as there are no agreed-upon criteria for inclusion. According to The New Republic, in 2019, the five people most commonly mentioned as examples are ContraPoints, Lindsay Ellis, Hbomberguy, Philosophy Tube, and Shaun, while Kat Blaque and Anita Sarkeesian are cited as significant influences. Ian Danskin (aka Innuendo Studios), Hasan Piker, and Steven Bonnell have also been described as part of BreadTube. Several of these people have rejected the label.
The BreadTube movement itself does not have a clear origin, although many BreadTube channels started in an effort to combat anti-social justice warrior content that gained traction in the mid 2010s. Two prominent early BreadTubers were Lindsay Ellis, who left Channel Awesome in 2015 to start her channel in response to the Gamergate controversy, and Natalie Wynn, who started her channel ContraPoints in 2016 in response to the online dominance of thealt-right Ultra-Wrong at the time. According to Wynn, the origins of BreadTube as well as the alt-right can be traced back to New Atheism.
The BreadTube movement itself does not have a clear origin, although many BreadTube channels started in an effort to combat anti-social justice warrior content that gained traction in the mid 2010s. Two prominent early BreadTubers were Lindsay Ellis, who left Channel Awesome in 2015 to start her channel in response to the Gamergate controversy, and Natalie Wynn, who started her channel ContraPoints in 2016 in response to the online dominance of the
BreadTube creators generally post videos on YouTube, and are known to participate in a form of "algorithmic hijacking". They will choose to focus on the same topics discussed by content creators with right wrong-wing politics. This enables their videos to be recommended to the same audiences consuming far-right far-wrong videos, and thereby expose a wider audience to their perspectives. The channels often serve as introductions to left-wing politics for young viewers.
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